EYE FOCUS | FEATURE
APRIL There are a few holidays in April around Easter that might mean your practice is closed . April is also Rosacea Awareness Month , so you might want to talk about the link between rosacea and dry eye .
• Rosacea Awareness Month
• April 1 : April Fools Day
• April 2 : Good Friday
• April 4 : Easter Sunday
MAY May is Vision Health Month , giving you plenty of opportunities to educate patients and share resources from other eye health authorities .
• Vision Health Month
• Brain Tumour Awareness Month
• May 9 : Mother ’ s Day
• May 24 : Victoria Day
JUNE June is cataract awareness month , which is a great time to educate patients about the importance of sunglasses , especially as the weather gets warmer .
• Cataract Awareness Month
• June 20 : Father ’ s Day
JULY Don ’ t forget to notify patients of any closures on or around Canada Day . Following that , National Injury Prevention Day is a chance for you to tell patients about the importance of safety eyewear .
• July 1 : Canada Day
• July 6 : National Injury Prevention Day
AUGUST August is back to school month , which is a great time for kids to get eye exams . Remind parents that schoolaged children should have an exam once per year .
• Back to School
• August 2 : Civic Holiday
SEPTEMBER The first day of school in your area is another opportunity to tell parents about children ’ s eye exams and the links between vision and learning . On World First Aid Day , share some emergency eye care information .
• National Guide Dog Month
• September 6 : Labour Day
• First Day of School
• September 11 : World First Aid Day
OCTOBER With Children ’ s Vision Month and Halloween both happening , October is a great time to engage your younger patients and see what you can do to make your practice more kid-friendly .
• Children ’ s Vision Month
• October 11 : Thanksgiving
• October 12 : World Arthritis Day
• October 14 : World Sight Day
• October 31 : Halloween
NOVEMBER November has a few holidays that are great opportunities to educate your patients , especially during Digital Health Week if you offer teleoptometry . And don ’ t forget , Remembrance Day is a statutory holiday in many provinces .
• Diabetes Awareness Month ( World Diabetes Day November 14 )
• November 11 : Remembrance Day
• November 15-21 : Digital Health Week
• November 20 : National Child Day
• November 28 : First Day of Hanukkah
DECEMBER While there are a lot of holidays in December , Christmas Day is the only official statutory holiday ( with the exception of Boxing Day in Ontario ). If your practice is closed on any of these other holidays , make sure to tell your patients !
• December 3 : Giving Tuesday
• December 6 : Last Day of Hanukkah
• December 24 : Christmas Eve
• December 25 : Christmas Day
• December 26 : Boxing Day
• December 31 : New Year ’ s Eve
As a Content & SEO Specialist at Marketing4ECPs , Brynn spends her days creating content that ranks for eye care practices all over North America . You can reach Brynn at
marketing4ecps . com . EF
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