Optical Prism December 2020 | Page 19

ENCHROMA WINS AWARD

EnChroma , Inc ., creators of EnChroma Eyewear for colour blindness and the En- Chroma Lx Series Lenses for low vision and age-related eye conditions , has been named the winner of the Innovation Award in the Life Sciences category by the East Bay Economic Development Alliance .
“ Over 200 organizations submitted applications for the eighth annual East Bay Innovation Awards , which showcase the best examples of innovation in the Bay Area ,” said Stephen Baiter , executive director , EDA . “ EnChroma really stood out due to its pioneering work to help the colour blind surmount daily frustrations and expand their opportunities to access more of life ’ s colourful experiences .”
EYE FOCUS | COVER STORY

COOPERVISION RECOGNIZED BY FORTUNE

CooperCompanies , along with its CooperVision and CooperSurgical divisions , has been named one of Fortune ' s Best
Eco Eyewear ’ s Recycled collection has received the distinction of a Special Mention in excellent product design from the 2021 German Design Awards .
The award recognizes consistent design conception and implementation .
The German Design Awards are the international premiere prize of the German

CONSUMERS PREFER TRANSITIONS

A new study by Transitions Optical found 89 per cent of consumers prefer Transitions Signature GEN 8 lenses over premium clear lenses and 82 per cent would recommend the lenses to others .
The study used in-lab and in-life testing methods . Participants were given two eyeglasses with the same frames . One had premium clear lenses and the other Transitions Signature GEN 8 lenses .
Results of in-lab testing found : in indoor light situations , Transitions Signature GEN 8 lenses provide excellent vision just like the clear lens ; outside , in bright sunlight , people

ECO WINS DESIGN AWARD

Design Council and are one of the most renowned and competitive design awards in the world .
Eco uses recycled and bio-based materials in its frames and plants one tree for every one frame purchased .
rated their vision experience much higher with Transitions Signature GEN 8 ; and in changing and intermediate lights , Transitions Signature GEN 8 makes a noticeable difference with Transitions lens wearers declaring seeing better than with the premium clear lenses .

89

%

of consumers prefer Transitions Signature GEN 8 lenses over premium clear lenses
During the in-life testing , participants were asked to experience both pairs in their day-to-day life for seven days each . Results found : 69 per cent of people reported a
Large Workplaces in Manufacturing and Production .
“ Being included on Fortune ’ s Best Large Workplaces in Manufacturing and Production List is a testament to our outstanding employees ,” said president and CEO Albert White . “ For both CooperVision and CooperSurgical , our manufacturing and production teams are the backbone of the businesses , ensuring we produce , maintain and deliver our products around the globe . In many ways , this award highlights the team effort across the organization from the products that our R + D teams invent and study , our M + A team ’ s purchase , our marketing teams promote and our sales representatives sell .”
better vision experience wearing Transitions Signature GEN 8 lenses , with only 14 per cent preferring their experience with clear lenses ; 69 per cent perceived better protection with Transitions Signature GEN 8 lenses versus only five per cent with clear lenses ; 64 per cent preferred the way they look when wearing Transitions Signature GEN 8 lenses .
EYE FOCUS | December Digital 2020 19