EYE FOCUS | COVER STORY
BRIGHT SPOTS
AMID PANDEMIC
HOYA TAKES TOP PRIZE
HOYA Vision Care ’ s MiYOSMART lens , launched in Canada this summer , earned top prize in the vision category at the highly regarded Silmo d ’ Or Awards at the recent Silmo Paris Optical Fair .
The spectacle lens was developed to address and manage myopia in children .
The MiYOSMART lens , an easy to use , non-invasive treatment to control myopia , has been shown to slow the progress on aver- age by 60 per cent , based on results from a two-year clinical trial published in the British Journal of Ophthalmology .
“ It is an honour to be recognized by our peers receiving the Silmo d ’ Or Award for our ground-breaking MiYOSMART lens , which is successfully managing and controlling myopia in children ,” says Alexandre Montague , CEO of HOYA Vision Care .
By Denis Langlois
2020 will long be remembered as the year that was dramatically impacted by the global COVID-19 pandemic .
In what was supposed to be an exciting year for eye care practices - as many planned to take advantage of the marketing potential of 20 / 20 vision in 2020 - ended up being one marked by mandatory clinic and optical shop closures and other measures aimed at curbing the spread of the novel coronavirus .
However , there have been many bright spots to wrap up the year .
Companies have won awards , launched innovative items and released studies confirming the effectiveness or popularity of their eye care products .
To wrap up 2020 in a positive light , here are some of the exciting things that have happened in the latter part of this unpredictable year .
COLLABORATING ON SMART GLASSES
Facebook and EssilorLuxottica have announced a multi-year collaboration to develop the next generation of smart glasses . The partnership will combine Facebook apps and technologies , Luxottica ’ s category leadership and iconic brands and Essilor ’ s advanced lens technology to help people stay better connected to their friends and family .
The first product will be branded Ray-Ban , the world ’ s most popular eyewear brand , and is scheduled to launch in 2021 .
18 EYE FOCUS December Digital 2020