Optical Prism August 2021 | Page 31

OPTICALPRISM | NEWS

Marketing4ECPs acquires Innexus

MARKETING4ECPS , a provider of verticallyfocused digital marketing solutions , has acquired Innexus , which has specialized in eye care practice marketing since 2009 .
“ We are pleased to join forces with Innexus - a team of highly specialized eye care marketing experts to the Marketing4ECPs family ,” says Kevin Wilhelm , Marketing4ECPs co-founder and CEO .
“ We share the same passion for supporting the growth and profitability of eye care practices across North America . Our core values , purpose and vision align as organizations . We are pleased to merge our network of resources and expertise for our mutual clients ”.
Innereactive , the parent company of Innexus , was founded in 2003 , by industry expert , speaker and thought-leader Samantha Toth . While Innereactive will remain under full ownership by Toth , the separate division of Innexus that began in 2009 will join the Marketing4ECPs family .
“ The decision to split Innereactive and Innexus into two separate divisions was difficult , but I ’ m extremely excited for both the team and members of Innexus to have the opportunity to join the Marketing4ECPs family . A lot of purposeful thought and collaboration went into this decision , and I couldn ’ t be happier to have found the right home for Innexus ,” says Toth .
Over the past two decades , Innexus has helped over a thousand eye care practices across North America grow their patient bases , brand recognition and overall profitability . To this day , Innexus supports practices across the country by building and executing effective websites and marketing strategy plans .
The acquisition of Innexus further strengthens Marketing4ECPs position within the eye care industry .
“ We maintain our ongoing commitment to providing the industry with innovative marketing solutions , world-class customer service , thought-leadership and guidance of the ever-changing marketing landscape ,” says Trudi Charest , co-Founder of Marketing4ECPs .
“ This change will only benefit our members and the industry as a whole .” OP
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