OPTICALPRISM | FEATURE
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Transitions XTRActive Polarized lenses
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Light-adaptive lenses among the most requested by patients
A nyone who works , lives or plays in varying light conditions can see the benefits of photochromic lenses .
This game-changing innovation first hit the mainstream 30 years ago and analysts believe the market will be worth at least $ 7 billion by 2024 .
Now , the industry ’ s biggest players are in an arms race to see who can roll out the “ fastest fadeback ” or the greatest selection of trendy style colours .
“ The two main attributes that make photochromic lenses popular are convenience and visual comfort since the lenses adapt to changing light conditions , providing just the right tint for each situation without having to change eyewear ,” says Rick Leroux , Centennial Optical ’ s director of marketing and communications . “ A third important attribute is protection against harmful UV rays .”
Leroux suggests the NuPolar Infinite Gray polycarbonate polarized photochromic lenses by Younger Optics . The versatile polarized sun lenses utilize a high-efficiency NuPolar polarized film to block blinding glare .
BY DAVID GOLDBERG
Sensity 2 by HOYA
22 OPTICALPRISM | August Digital 2021