OPTICALPRISM | IN FOCUS
Small-town touch
Dr .’ s Choice , a small Ontario lab tucked away in cottage country , provides industryleading service
BY DAVID GOLDBERG
ABOVE : An example of the wide variety of antireflective lens coatings Dr ’ s Choice offers , including specialized coatings for blue light reduction and mirror coatings for sunglasses .
Dr .’ s Choice Optical Lab is a great Canadian success story in the lensmanufacturing game .
The mom-and-pop operation started more than a decade ago in the charming town of Trenton , Ont .
“ We are not the ‘ big-box store ’ optical lab ,” says Dr .’ s Choice ’ s Joseph Coward . “ We are the small , local business that knows your name and handles every job personally . You are never just an account number at Dr .' s Choice , you are a valued customer .”
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We are the small , local business that knows your name and handles every job personally .
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Despite the lab ’ s growing success and rave reviews , it hasn ’ t lost its penchant for personalization .
Dr .’ s Choice uses state-of-the-art technology to create both singlevision and progressives that are
ABOVE : One of Dr .' s Choice ' s state-of-the-art digital production lines , responsible for higher lens output and faster delivery to customers .
optimized for each patient , allowing them to experience the highest quality of vision and superior comfort .
“ Each member of our dedicated staff is committed to ensuring the comfort and satisfaction of every customer ,” says Coward . “ Our knowledgeable staff will work with you to ensure your patients get the best vision care possible .”
Dr .’ s Choice took time during the pandemic to invest in automation , artificial intelligence and double the size of its coating lab .
Coward says the lab is better equipped than ever to roll out lenses that tackle the most pressing vision issues of today ’ s modern world .
“ The pandemic has changed how people spend their time at their jobs , primarily due to increased
ABOVE : Tom Aquino ( CEO / President ) and Kyle Aquino ( VP ) in front of one of the company ' s new production lines .
screen time due to working and learning from home . This has been associated with increased eyestrain among adults and students , which is why we offer our Relaxed ® Lens designs , containing a small ADD that can reduce eye strain . As well , to further make working from home easier on the eyes we offer our Clearview ® Blue Blocker AR coating which filters harmful blue light radiation from screens .” OP
16 OPTICALPRISM | August Digital 2021