OPTICALPRISM | FEATURE
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tips for building a better practice brand
When your patients feel like they have a relationship with your eye care practice , they ’ re more likely to stay loyal , spend more and tell their friends about you . And a strong brand is absolutely key to building that relationship . But without a great brand ? You risk seeming like just another practice .
Zoey Duncan , Marketing4ECPs
What is a brand , anyway ?
Your brand is the experience your patients have while they ’ re in your care . It ’ s the promises you make and how you deliver on them , from what your website looks like to how your team members answer the phone .
Essentially , your brand tells people what to expect when interacting with your practice in person or digitally . And when it ’ s done right , your brand will connect with them on an emotional level .
OPTICALPRISM | August Digital 2021 29