Patient Oriented Solutions Ensuring patients choose their ECP as their provider of lenses is also critical from an economic point of view .
According to the Daily Mail , a research investigation conducted in 2012 found that of 36 pairs of glasses bought from 13 different online retailers , 15 pairs failed tests including 10 which did not meet British industry standards .
In a second investigation , researchers found that of 15 different online retailers selling contact lenses , a disturbing 13 sellers did not ask to see a prescription . This is an illegal practice in Britain .
“ Our focus has been on working with eyecare professionals to provide their patients with unique solutions to their needs , while also providing the option of frame and lens packages that allow ECPs to compete through cost-effective pricing ,” said Rick Leroux , director of marketing and communications with Centennial Optical Limited .
He said ECPs should look for speciality products and unique lens technologies as a way to provide value-added service to clients .
He says these types of solutions are an effective way of both treating patients and keeping purchases within ECP offices rather than online .
“ They should be very aware of the destabilizing effects of industry deregulation and online purchases of eyewear by their patients and act to protect their business interests with unique products and value-priced eyewear packages ,” he said . •
IMAGES COURTESY OF ESSILOR CANADA