Optical Prism April 2021 | Page 27

OPTICAL PRISM | FEATURE
1964 Silhouette frames
The Danish brand Inface joined the company ’ s brand portfolio in 2002 . A number of years later , it introduced the Nifties collection , offering products specially designed for fine facial features .
Recognizing the importance of this niche in eyewear , Inface and COS worked together to develop this unique collection , which combines the best of Danish design , sized for small faces .
When Design Eyewear Group purchased the Inface brand , they finally made this vision a reality .
Inface and Nifties are now two popular and trendy brands that , despite changes of ownership , chose to stay at COS .
Faced with the complexity for optical laboratories to edge and drill Silhouette rimless frames , COS decided to open its own lab , thus setting itself as the standard of rimless glasses .
When the opportunity presented itself , COS added adidas sun Rx lenses to its lens portfolio , becoming the only Silhouette distributor to develop adidas 8-base sun Rx lenses thanks to the lab which was already in place . The presence of the in-house lab allows the company to build relationships that are more direct with its customers , by offering a complete finished eyeglass service .
COS Lab ensures one of the main goals of the organization : accompany and provide advice as close as possible to the reality of eye care professionals .
COS and its lab took innovation even further by creating their own brands .
Fitson was launched in 2012 followed by Code in 2015 . Designed in Montreal by COS employees , these brands offer new trendy and affordable products highlighting the Canadian pride of the company .
The quality of customer service and close relationships remain at the heart of the company ’ s mission .
To ensure even greater satisfaction , COS continuously develops its digital services .
' 60s-70s Silhouette frames
COS Vintage Silhouette display
Since 2016 , the website has evolved to support ECPs in their sales process , enhance their customer experience and provide them with the help they need to develop their own business .
2021 marks the 70th anniversary of a family initiative that continues to transform the Canadian eye care industry every day by passionately delivering high-quality services .
COS is proud to maintain excellent relationships with both customers and employees , many of whom have been members of the COS family for many years . OP
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