OPTICAL PRISM | VISION & VOICE
What ' s on Tap for Spring Trends ?
“ For women , ‘ 70s- inspired shapes continue to trend in both metal and acetate , but are elevated in 2021 with interesting design details . Crafted cut-outs , subtle crystal embellishments and laser-cut floral patterns will all feature prominently . For the men , accent colouring is becoming more vivid and architectural detailing will bring a more tailored look to men ’ s eyewear in 2021 .”
DARA WOODS-BRISKIN , Marketing manager , WestGroupe .
“ More unisex shapes and even a bit of gender-bending when it comes to shapes and colours that were previously thought of for men or women only . People seem to be questioning why specific colours and shapes must identify as one thing and not the other . Speaking of colours : brighter brights , paired with grounding neutrals will add a bit more adventure to frames .”
DAVID DURABLE , Chief creative officer , OGI Eyewear .
“ We are looking forward to “ We ’ re seeing a stronger emphasis vintage art deco shapes with from customers on the impact of neon and vibrant colours . Frame their purchases during the pandemic . As people spend more time out- styles that are unique and colourful seem to be the most-wanted doors and closer to home , we ’ re witnessing a huge focus on sustainable accessory in addition to the most fashionable looks this season .” and socially-responsible brands .”
EDU PITARCH , JEFF SPERIAN , Managing director-Canada ,
Creative director , Etnia Barcelona .
Maui Jim Sunglasses & Zeal Optics .
“ Dominant colours in eyewear include soap nut , warm neutrals , steel blues , earthy browns in transparencies and gradients . Feel-good nostalgia shapes and in neutral hues lend a sense of grounding during these turbulent times . The need for safe one-stop shopping has driven the consumer to their eye care professional and supporting trusted heritage brands that offer superior value .”
LINDA MULFORD-HUM , Director of product development , Centennial Optical .
PHOTO CREDIT : TAMAR BELLIS , UNSPLASH
8 OPTICAL PRISM | April 2021