Optical Prism April 2020 | Page 5

contents Volume 38 | Number 3 | April 2020 ON THE COVER SPECIAL FEATURES DEPARTMENTS NEWS 22 26 6 36 CUTTING-EDGE LENSES By David Goldberg TRANSITIONS BOOSTS GEN 8, XTRACTIVE LINES By Denis Langlois FROM THE EDITOR TOP CONTACT LENS EXPERTS DISPEL MISINFORMATION REGARDING COVID-19 28 VISION & VOICE 30 SEEING RED By Denis Langlois BLOCKING BLUE LIGHT By David Goldberg 32 NEXT GEN: DRAWN TO OPTOMETRY By David Goldberg 34 THE REAL COST OF INVESTING IN E-COMMERCE By Cameron Martel of Marketing4ECPs Cover image: WestGroupe OTP (One True Pair) 8 10 PREVIEW 43 GLIMPSES 46 EVENTS 47 CLASSIFIED 48 FRAMED: HONOURS PILING UP FOR MDO OPTICIANS By Denis Langlois 37 OWA HOLDS REGIONAL EVENT IN ONTARIO 38 WESTGROUPE’S OTP MAKING DEBUT 40 TRANSITIONS ACADEMY PARTICIPANTS “LIGHT IT UP” By Denis Langlois NEXT ISSUE > BABY BOOMER EYEWEAR > CONTACT LENS RECYCLING PROGRAM Find us online at www.opticalprism.ca Optical Prism | April 2020 3