Glimpses
TRANSITIONS LAUNCHES NEW
WEBSITE IN CANADA SAFILO, ISABEL MARANT ANNOUNCE
AGREEMENT
Transitions Optical has launched updated French Safilo and Isabel Marant, known as one of the most
and English consumer websites in Canada, with
new tools to help consumers better understand
their eye care and eyewear needs.
Transitions.com features dynamic video content
showcasing product functionality and provides an
overview of the technology behind the company’s
newest product, Transitions Signature GEN 8
lenses.
“Our website is a critical channel to communicate
with consumers, as we know that many like to
do online research before visiting their eye care
professional,” said Patience Cook, director, North
American marketing, Transitions Optical. “The
new site is simple, vibrant and intuitive, to help
the visitor easily understand the product benefits
influential brands among French designers, have
announced a new global 10-year licence agreement
for the design, manufacture and distribution of Isabel
Marant sunglasses and optical frames.
The first Isabel Marant collection will be launched with
the spring/summer 2021 lines.
“We are pleased to welcome to our portfolio one of
the coolest French designer brands whose unique
expression and iconic style ensure it stands out within
the advanced luxury design segment. This positioning
between contemporary and traditional luxury allows
design-driven, trend-setting brands, such as Isabel
Marant, to captivate and engage Gen Z and Millennials
with their originality, recognition and authenticity,” says
Angelo Trocchia, CEO of Safilo Group.
of Transitions lenses, as well as conditions like
light sensitivity, that may be affecting them.”
New or updated site content includes:
Transitions Signature GEN 8 – information
about the technology breakthrough and product
improvements in the newest generation of
Transitions Signature lenses:
• Product information about the full family of
Transitions lens products – including Transitions
XTRActive, Transitions Vantage, Transitions
Drivewear, Transitions Signature lenses style
colours, Transitions XTRActive lenses style
mirrors and the new contact lens in partnership
with Johnson & Johnson Vision ACUVUE OASYS
with Transitions Light Intelligent Technology;
• A Light Sensitivity Quiz to help patients learn
how light impacts their eyes and life daily – the
quiz offers suggestions for products that may
help lessen sensitivity to light; and
• An ECP locator for consumers to find a provider
of Transitions lenses nearby.
For additional information, visit Transitions.com.
Optical Prism | April 2020 45