Special feature
The real cost
of investing
in e-commerce
By Cameron Martel
and business models alike. Retail is under intense
pressure and giants like Amazon are accelerating
a transformation that has been in the works for the
better part of two decades.
Faced with this environment, it’s logical that
independent optical dispensaries would look for ways
to participate and benefit from the disruption. But
here’s the thing: selling online is a tough business
and that’s before even considering the competitive
environment.
E-commerce: a term that represents as much
opportunity as it does frustration.
Foundational Considerations
When business owners decide to jump into
e-commerce, they typically do so from the lens of
It is second to perhaps only SEO in terms of its ability capitalizing on opportunity. This opportunity comes
to confound, while simultaneously convincing business with a cost and those costs aren’t just tied to the
owners that they need to have it. product, sales, or shipping.
The “Why” Cybersecurity
Convenience culture is overtaking the world, and We live in a world where “breaches” and “hacks”
along the way, its impacts are disrupting industries are the new normal. In fact, in 2019, more than 750
34 Optical Prism | March 2020