News
The suite of vibrant style colours creates a unique
opportunity for patients to upgrade their style with an
on-trend pairing of frames and lenses.
Transitions will also be launching Transitions
XTRActive Polarized lenses.
The event concluded with the Transitions Innovation
Awards ceremony. Winners included Scarborough’s
Vision Care Centre, which took home the Canada
Eye Care Practice of the Year award, and Quebec’s
Grimard Optique, which won the Canada Retailer of
the Year honour.
Here are some images from Transitions Academy
(from top to bottom):
• Elise Bioche, Transitions Optical vice-president of
global marketing, speaks at Transitions Academy;
• The Transitions Canada team held a cocktail
reception at Transitions Academy;
• Members of the Transitions Canada team;
• Brian O’Neill, Transitions global vice-president of
innovation, technology and operations, along with
Luc Nouvelot, global research and development
director, and Elise Boiche, vice-president of global
marketing, at Transitions Academy; and
• Chrystel Barranger, president of Essilor photochro-
mics and Transitions Optical, speaks to Transitions
Academy attendees. OP
Optical Prism | April 2020 41