News
WestGroupe’s OTP
making debut
WestGroupe is launching its new proprietary brand, spired thin metal and translucent handmade acetate
OTP, whose styles are designed in Montreal and will define the RX collection and follow a distinct colour
target today’s millennial consumer. scheme of classic metallic trends paired with soft
Standing for One True Pair, OTP eyewear is the epito-
neutrals.
me of embodying who you are, no excuses, no pretend- The sunwear collection is heavily influenced by the
ing, just unapologetically you. vintage mod era, with styles ranging from narrow cat
“OTP is the perfect addition to the WestGroupe brand
eyes to soft squares and butterfly shapes.
portfolio,” says Beverly Suliteanu, vice president of Universal fit is available on select models in both the
product development, Westgroupe. RX and sun.
“OTP complements rather than competes with our oth- Subtle branding includes its own distinctive style of
er brands and the styling and positioning of the brand round temple tips and an OTP emblem-engraved tem-
is something we were missing. While maintaining the ple tip plaque.
quality levels our customers have come to expect from
WestGroupe, OTP is fresh, fun and on-trend. Priced at
a very affordable price point, OTP is THE collection to
help our customers compete with their online compet-
itors.”
The initial Canadian launch, set for the spring, will
include 20 styles, comprising 14 RX and six sun models.
Designed in Montreal, OTP features modern structures
and shapes for a fluid and weightless feel. Retro-in-
38 Optical Prism | April 2020
With an eye on the environment, The OTP collection
features biodegradable demo lenses, polybags and
temple sleeves while the OTP-branded case is con-
structed from regenerated materials, natural rubber
and water-based glues.
OTP will be sold in Canada through the Wescan divi-
sion. OP