Special feature
Elise Bioche, vice-president of global marketing at Transitions,
speaks to attendees at Transitions Academy in Orlando, Fla.
Transitions boosts Gen 8,
XTRActive lines
By Denis Langlois
Transitions Signature Gen 8 – the Transitions Signature VII. They are Transitions also unveiled new Tran-
newest generation of Transitions fully clear indoors and have consis- sitions XTRActive Polarized lenses.
photochromic lenses – are now avail- tent tint across all activation states. The launch date for Canada is still
able in seven style colours.
The suite of vibrant style colours
being finalized.
Amber, Amethyst, Emerald and creates a unique opportunity for pa- The lenses start clear indoors, darken
Sapphire have been added to the in- tients to upgrade their style with an in the car, achieve extra darkness and
novative Gen 8 lens portfolio, joining on-trend pairing of frames and lenses. polarize outdoors in the sun. They are
Grey, Brown and Graphite Green.
The new style colours were one of
the world’s only clear-to-extra-dark
photochromic polarized lenses.
The new lenses have the best per- the new product announcements at formance ever on style colours, with this year’s Transitions Academy in Recently, Optical Prism spoke with
faster activation and fadeback than Orlando, Fla. Elise Bioche, vice-president of global
26 Optical Prism | April 2020