Optical Prism April 2020 | Page 26

On the cover CHOICE PhotoActiv GEN 8 ADVANTAGE Transitions Signature GEN 8 lenses are engineered with new proprietary technology that delivers the best overall photochromic lens performance. “The new Transitions Signature GEN 8 lens technology allows a new frontier of performance without com- promise,” explains Arnaud Rajchenbach, marketing manager, Transitions. becoming the market expert in high-precision optics. Presio Inspire is a progressive lens designed with Aber- ration Filter Surface GEN I Technology to give patients a natural comfortable vision. Progressive lens wearers will feel a noticeable visual improvement when switching to Presio Inspire, which is available in 1.50, 1.50 Transitions, 1.50POL, 1.60, 1.60 Transitions, 1.60POL, 1.67, 1.67 Transitions, “Not only are Transitions Signature GEN 8 lenses faster 1.67POL, 1.74 and 1.74 Transitions, from total sphere in activation and fadeback, they are even darker than +0.75D to +4.00D with renowned Nikon coatings H, previous generations.” HCC, ICE, SeeCoat Plus UV, SeeCoat Bright, SeeCoat The lenses also block 100 per cent UV and help pro- Blue Premium. tect from harmful blue light indoors and out. Amber, The main advantages of Presio Inspire lenses include: amethyst, emerald and sapphire are now available. 12 per cent wider intermediate vision; comfortable and The four vibrant style colours help create a unique natural vision; and fast adaptation time. offering for patients. All lens style colours include faster activation and faster fadeback than Transitions Signature VII and become fully clear indoors and with consistent tint across all activation states. ZEISS LAUNCHES NEW LENS PORTFOLIO ZEISS Vision Care Canada has launched the ZEISS SmartLife lens portfolio, a new lens design concept that addresses the evolving visual needs and challenges posed by today’s digital and busy lifestyle. NEW FROM NIKON ZEISS SmartLife is now available to all independent Nikon Optical Canada Inc. is launching its new progres- ZEISS eye care professionals nationwide. sive lens: Presio Inspire. Over the past 10 years, the shift towards using tech- For over 100 years, Nikon has delivered outstanding nology while on-the-go has profoundly changed the innovation in the development of ophthalmic lenses, way we use our eyes and resulted in a growing number 24 Optical Prism | April 2020