Optical Prism April 2019 | Page 24

Special Feature First-of-kind contacts launch in Canada The new ACUVUE OASYS with Transitions Light Intelligent Technology contact lenses are launching this month in Canada. By Denis Langlois The two-week reusable contacts, named by TIME as one of the best inventions of 2018, were developed through a strategic partnership between Johnson & Johnson Vision and Transitions Optical. The contacts function by quickly and seamlessly adjusting from clear to dark in response to changing light conditions, balancing the amount of light entering the eye including filtering blue light, and blocking harmful ultraviolet rays. They begin to darken as soon as they're exposed to UV or high-energy visible light, with Transitions Light Intelligent Technology enabling the lenses to become dark in about 45 seconds and fade back from dark to clear within 90 seconds when going from outdoors to indoors. 24 Optical Prism | April 2019 At Transitions Academy 2019, Optical Prism got an opportunity to speak with Zohra Fadli, director sphere, light management and lens care platform, research and development at Johnson & Johnson Vision, and Catherine Rauscher, global director, business innovation for Transitions Optical, about the new contact lenses and the partnership between the two companies. Q: Excitement has been building about this new product. Can you give us a glimpse into why you're so excited about it? Zohra: We are very excited about this product because it’s the first-of-its-kind contact lens with light adaptive technology. We are excited because it addresses a significant, unmet need. Because at the end of the day, we develop technologies not just to develop them, but to serve the patient and to serve the eye doctors. With the data we have and the results from the studies and all the performance data we have, it has all been phenomenal. So we’re true believers. We know this product is going to be very transformational. Catherine: It is clear there are so many moments where we need help managing light in our lives. We believe the benefits of light management technology are limitless. Q: Please tell us a little bit about the research and development that went into these new contacts. Z: The technology basically started with the question - what’s the unmet need? And we know today that there is significant, unmet need in vision compromise due to changing, challenging and bothersome light. We know that bothersome light is very dynamic,