Optical Prism April 2018 | Page 29

There are many celebrity eyewear choices on the market today. A continuing partnership between Tura Inc. and Gwen Stefani offers a blend of Hollywood glamour and edgy street style. For a third year, Tura and the Grammy Award-winning musician, style icon and fashion entrepreneur, have teamed up with collec tions from L.A.M.B. and gx. Sales are still going strong and the collections continue to grow. “Gx by Gwen Stefani appeals to women between the ages of 18 and 40 who love to wear colour. They are youthful in spirit and not afraid to express them- selves,” says Audrey Paiva of Tura Inc. marketing. “The L.A.M.B. collection is loved by the fashion enthusiast, who likes edgy, and sophisticated.” Adds Paiva, “consumers aspire to on- trend fashion of celebrity and fashion LA044 GX039 GX043 LA046 GX039-TEA