The appeal of Zeal
Performance driven and renowned
for their lens technology, Zeal Optics
will focus on expanding the lens
technology the brand is known for
to match its signature sports lines.
“We have a lot of new lenses
launching in our sunglasses and
goggles this season,” confirms Jamie
Normandin, Marketing and Event
Coordinator for Zeal Optics.
“We will be launching a High
Transmission Polarized Bluebird
Lens. This will be a low light lens with
very high transmission,” he explains.
He adds that his company
will also launch several new lenses,
including a gold mirror and Phoenix
mirror.
“The Phoenix mirror can be seen
in our goggles, but this is the first
time it will be seen in our sunglasses,”
Normandin said. “We are also
releasing a polarized Phoenix mirror
lens which will be our first polarized
mirrored lens.”
Normandin hopes two new
frames will capture their fair share of
the sunglass market.
“We will be launching the Rival
Team Edition, which is our first stab
at the Shield design in a performance
sunglass,” said Normandin. “We
will also be launching its brother
frame, the Rival, and a full frame
performance piece called Range.”
RXO is a dream team
The RXO system is a game-changer
in the market of prescription sports
eyewear. It comes through the
partnership of a dream team: Shamir,
a world leader in the development of
optical solutions for sports lenses, and
adidas eyewear (the sports division
of Silhouette International) creators
of Light Stabilizing Technology (LST).
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OPTICAL PRISM | APRIL 2014
The RXO system offers an
innovative solution mounted on a
highly technical wraparound frame,
compatible with most prescriptions
for single vision or progressive
prescription requirements. Developed
with athletes in mind, the RXO
features direct inframe glazing that
offers a wider field of view than
adapter lenses. Using a revolutionary
system of cutting and shaping lenses,
Shamir has developed the ability
to ensure maximum versatility and
accuracy for cutting and finishing the
lens, ensuring an accurate fit for a
series of adidas eyewear sports frames.
When teamed up with the adidas
eyewear LST technology, the RXO
cuts down visual distractions and
offers athletes a visual fie