The Competitive
Edge
b y K e l l y Wa t e r h o u s e
T
he sports eyewear
market is a competitive
marketplace
where
cutting-edge
lens
technology, practical design and
versatility are as important as the
cool-factor of the brands themselves.
Athletes, whether professional or
amateur, expect quality eyewear
that enhances both their safety and
performance. Looking ahead in 2014,
we’re leveling the playing field with
a few of the key players in the sports
eyewear industry.
Bollé is on the ball
When it comes to technology
in sports gear, Bollé has athletes
covered, supporting sports as diverse
as mountain biking and cycling to the
basketball and beach volley ball courts
to the ski slopes and the fairway.
“Bollé uses both polycarbonate
lenses which are high performance
quality lenses made from premium
22
OPTICAL PRISM | APRIL 2014
grade resin, resulting in a lens that
is 20 times more impact resistant
than glass and three times lighter,
with unrivaled precision and clarity,”
explains René Gerber, Marketing
Manager, at Bushnell Outdoor
Products—Canada.
“The
B-Clear
technology,
which is available in the competitor
sunglasses, is the ultimate ultra-light
trivex lenses that offer unrivaled
optical quality that can help improve
hand-eye coordination,” Gerber said.
“Lighter than polycarbonate these
lenses allow for larger designs and
fuller coverage, giving you enhanced
protection from the elements.”
For the spring/summer season,
Bollé will focus on new sports frames,
including targeting the growing
cycling and golf sports market. The
success of lines like the Photo V3 Golf
which features optical superiority
and light-weight characteristics of
B-Clear precision optics, includes
hydrophobic outside and anti-fog
inside optics with a finely tuned brown
lens that highlights the subtleties of
the golf course environment.
“For cycling, besides having a
quality lens that protects eyes against
the elements, the technology of the
new cycling sunglasses has been
designed exclusively with the cyclist
in mind,” Gerber said. “The unique
feature in the two new models;
6th Sense and Breakaway includes an
aerodynamic design of air flows and
a frame shaped to maximize breadth
of vision – horizontal and particularly
the vertical field for checking road
conditions.”
While designed for speed
performance, Gerber says the quality
of these two cycling frames are
functional and comfortable for any
active individual who wants a quality
product that will protect their eyes.
Bollé is designed to perform without
compromise.