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The showroom highlights the best of Porsche, with an elegant and
minimalist design and modern lounge space for visitors. An endless mirror room offers a unique entrance to the store,
featuring floor-to-ceiling reflective walls for an infinity effect.
The elegant and modern showroom highlights the best of Porsche,
with three vehicle displays, a Porsche Design boutique space, and art
inspired by the incredible brand. Porsche Now Richmond is the first
to unveil the new Porsche Now pop-up identity, with an elegant and
minimalist design, understated lighting, and modern lounge spaces
for visitors to admire the vehicles or design one of their own. A door at the rear of the showroom transports visitors into the
Porsche Now endless mirror room. Featuring floor-to-ceiling
reflective walls and added design details, the room offers a unique
infinity effect, as well as a fun photo opportunity for guests before
they continue through the room into the parking structure entrance.
Providing the space with a gallery feel is an original mural
commissioned by internationally recognized, Chinese-Canadian
artist Carson Ting of Chairman Ting Industries. Upon first entry
to the showroom from the street entrance, the mural garners
attention from the rear wall of the space. One of his most ambitious
hand-painted murals to date, the piece focuses on the classic 911
Carrera 4S Turbo, weaving together intricate lines and roads to form
something high in movement and energy.
In a dedicated space on the west side of the showroom, the only
Porsche Design boutique in Canada offers Porsche’s signature
lifestyle products including fashion, timepieces, luggage, and
accessories. For prospective shoppers interested in building their
dream Porsche, an interactive and immersive augmented reality
experience awaits on the opposite side of the showroom. Using AR
technology and projection mapping on a model vehicle, guests can
build and customize their Porsche in 3D. The experience will allow
guests to virtually walk around the car, as well as step inside it to
customize the interior finishings.
When completed in the Richmond Auto Mall, the Porsche Centre
Richmond building will be one of Canada’s largest Porsche centres.
It will feature Porsche’s curved building design, in addition to the
latest in customer amenities and the most advanced sales and service
technology. The building design will also accommodate a full range
of new electric vehicles that Porsche plans to roll out over the next
several years, beginning with the Taycan.
The pop-up location has already hosted an opening reception and a
launch of the new Porsche Taycan, as well as celebrated the ground-
breaking of the eventual home of the flagship Porsche Centre
Richmond. To learn more about Porsche Now, visit the store at 8060
Cambie Road in Richmond or at PorscheRichmond.ca.
FIND ON SOCIAL
Porsche Now Richmond
@porschenowrichmond
Chairman Ting Industries
@chairman_ting