108 » OpenRoad Driver
High Beams
Cullinan Launch and Grand Opening
Rolls-Royce Motor Cars Vancouver
The festivities were nothing short of award-
winning to celebrate the opening of the
new Rolls-Royce Motor Cars Vancouver
showroom that included the North
American debut of the all-new Rolls-Royce
Cullinan. OpenRoad brought the world’s
most venerable brand to life with a lavish
launch event, winning the coveted Inspiring
Greatness Award for outstanding and
engaging efforts that embody the attitude of
Rolls-Royce.
“We wanted to create a truly inspirational
event for Vancouver, Canada and the entire
Americas,” commented OpenRoad CEO
Christian Chia. “Cullinan was our muse,
an unparalleled catalyst to inspire greatness
through creativity and results,” he said. The
event reflected two facets of Cullinan, offering
a Diamond Room and an Adventure Room.
The world had never before seen a vehicle
showcased on an Onyx LED Floor imported
from Brazil. The celebration also included a
custom Rolls-Royce infinity mirror room of
88 candles endlessly illuminating a Spirit of
Ecstasy living sculpture. Snow fell from the
gobo-inspired sky while a 3D deer looked
on from a cinematic mountain range inside
the forested Adventure Room. All the while,
guests sipped a flaming pine-infused mezcal
while dining on lobster claw charcoal sliders,
A5 wagyu sushi and salmon lollipops with
silver leaf cotton candy.
“It’s an honour to be singled out for the way
we do business,” said Christian Chia, Principal
of Rolls-Royce Motor Cars Vancouver. “Our
goal is not to be the biggest, rather, we strive
to share the beauty and inspiration of the
Rolls-Royce brand with every one of our
clients and potential clients.” He added, “We
had the distinct honor of introducing the new
Cullinan to all of the Americas during the
opening of our magnificent new showroom.
It was a perfect intersection of events for the
brand.”
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