Volume 16 Issue 1
» 107
High Beams
Portfolio by OpenRoad Launch
»
OpenRoad Auto Group unveiled the
new dawn of driving this year with the
launch of Portfolio by OpenRoad, an
all-inclusive car subscription service in
Metro Vancouver. The new service was
launched with an event for a select group
of guests and media at OpenRoad Audi
Boundary, the home of several of the
models available in the Portfolio fleet.
Portfolio is Canada’s first all-inclusive,
multi-brand car subscription service,
offering an alternative to financing or
leasing a vehicle. For one monthly fee,
Portfolio members always have a vehicle
in their driveway, but can ‘flip’ into
multiple cars every month depending
on their needs. The service is truly all-
inclusive, meaning it covers insurance,
maintenance, concierge vehicle delivery,
and detailing. The fleet of Portfolio
vehicles includes brands like Porsche,
Land Rover, Jaguar, Lexus, Mercedes-
Benz, BMW, Genesis, Infiniti, and Audi,
with everything from fully equipped
SUVs to sports cars.
A completely new driving experience
required an equally unique event to
introduce it. Following a presentation
from OpenRoad CEO Christian
Chia, guests were treated to a special
performance by Origins Parkour, who
showcased their abilities to flip over
the Portfolio fleet vehicles. Meanwhile,
guests enjoyed a custom-designed menu
by The Pear Tree Restaurant with cuisine
from Germany, England, and Japan to
celebrate the diversity of brands offered
by the Portfolio program.
With the launch of Portfolio, Canadians
will finally have a car subscription
that offers a flexible premium driving
experience that suits their changing
needs and desires on a monthly basis –
all from the Portfolio app. “These days
consumers are seeking more variety in
their driving experience beyond the
traditional car ownership model,” said
Christian Chia, CEO of OpenRoad
Auto Group. “We’re excited to be able to
offer a new option that will be attractive
to a growing consumer segment - one
that delivers more convenience, a lower
level of commitment, and flexible access
to more dream cars, more often.”
The program offers the choice of luxury-
level packages starting from $2,499 per
month, plus a mainstream-level package
starting from $1,499 per month that is
being launched in early 2020.
To learn more about Portfolio by
OpenRoad, visit
PortfoliobyOpenRoad.com.