8 » OpenRoad Driver
PUBLISHER’S NOTE
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Turn. This is the theme of our current edition
as OpenRoad embarks on a new brand message
that acknowledges value - and what we value -
at every turn in our lives.
Turn. I can’t help but think of that incredible
hit, Turn! Turn! Turn! by Rock & Roll Hall of
Famers, the Byrds. The lyrics come courtesy
of Pete Seeger and mostly from the Bible’s
Ecclesiastes 3:1-8. Backed by the unique
sounds of a twelve-string Rickenbacker guitar
plus folk rock harmonies, the smash hit
stormed the charts to #1 on Billboard in late
1965, blowing past the Supremes, the Rolling
Stones, Elvis Presley and The Beatles along the
way.
I think the most enduring quality of the song is
its inspired call for peace and tolerance. These
are the values that Canadians hold true, and
that the world needs more than ever at these
often turbulent times. Fifty years later, the song
is as relevant today as it was in 1965.
To everything - turn, turn, turn
There is a season - turn, turn, turn
And a time to every purpose under heaven
A time to build up, a time to break down
A time to dance, a time to mourn
A time to cast away stones
A time to gather stones together
A time of love, a time of hate
A time of war, a time of peace
A time you may embrace
A time to refrain from embracing
A time to gain, a time to lose
A time to rend, a time to sew
A time for love, a time for hate
A time for peace, I swear it’s not too late
We should all listen to Turn! Turn! Turn! and its message more
often.
In this edition of OpenRoad Driver, Chan Hon Goh graces us
with her style at an inspired photo shoot inside our Rolls-Royce
Vancouver showroom. She literally transforms herself into a
human Spirit of Ecstasy before our eyes. It’s the tenth anniversary