Volume 14 Issue 1
» 109
High Beams
Grand Opening
Jaguar Land Rover Langley
»
Some 300 guests celebrated the grand
opening of Jaguar Land Rover Langley at
an invitation-only event at The Langley
Auto Collection. The event was attended
by Wolfgang Hoffmann, president of
Jaguar Land Rover Canada, and the
City of Langley mayor, The Honourable
Ted Schaffer. The celebration held two
consecutive events on the same night: a
launch of the new Jaguar F-PACE and
XE, and an outdoor cigar, scotch and jazz
lounge.
With its sexy styling, the F-PACE
combines performance, style and
practicality, while the XE, a compact
sedan, is the first of a new generation
for Jaguar. “These models are true game
changers,” Hoffman said. “This is our big
chance to essentially re-launch the Jaguar
brand in Canada. The XE puts us right
in the heart of the luxury compact sports
sedan market, while F-PACE sets a new
benchmark for performance crossovers.
With these models, Jaguar will have a
five-model line-up for the first time.
That’s big news for the brand.”