Photos courtesy of Ventana Construction
92 » OpenRoad Driver
walnut and creamy-white colour tones,
understated lighting and vestibules, and
cabinets and workstations that mimic a
modern boutique that allows the vehicles
to truly shine.
The 30,000-square-foot dealership has two
levels. Upstairs a boardroom seats forty,
with additional rooms for parts storage, a
catering kitchen and the staff lunchroom.
On the main floor lies the showroom for
new and certified pre-owned Jaguars and
Land Rovers, the sales offices, a delivery
area, customer lounge, and service and
parts departments. There’s also a lifestyle
boutique, a retail space for the Jaguar and
Land Rover lifestyle collection products,
including distinct drinkware, writing
apparel and sportswear.
General Manager Daniel Russman has
long had a passion for the automotive
industry. He previously worked with
Toyota and Audi in the OpenRoad Auto
Group. “There are three JLR retailers in the
Lower Mainland already, but Langley was
a natural fit for the new JLR dealership,” he
says. “Dubbed the hub of the Fraser Valley,
the City of Langley has a fast-growing
economy and residents of the Fraser Valley
have an abundant appetite for opulent
vehicles,” he reflects. “We were encouraged
by the City of Langley’s vision, energy
and proactive approach to investment and
support for the business community.”
At JLR Langley Russman heads up a staff
of 25 that he recruited personally. “We
were looking for highly driven individuals
with a great attitude and a passion for the
Jaguar and Land Rover brands,” he says.
Russman is thrilled to work in close
proximity to his all-time favourite vehicle,
the Range Rover Sport SVR. “It boasts
the best of both worlds with incredible onand off-road performance,” he says of the
five-seat, 510-hp SUV with a 5.0-litre V8
engine and adjustable four-wheel-drive.
Some 400 new Jaguars and Land Rovers
will be delivered to the Langley JLR
dealership in 2016 alone. Already, in the
dealership’s first month, 35 new vehicles
were delivered to their owners. Inside the
dealership there’s space to accommodate
up to 16 vehicles: six new Jaguars, six new
Land Rovers and four certified pre-owned
vehicl es.