OPEN3 Open 3 Complete Book for OMA Website | Page 86

USA
Spotify Thanks 2016 , it ’ s been weird
Spotify kicked off its largest ever global campaign with a major , data-driven Out-of-Home ( OOH ) push . Rolled out across 14 global markets , the OOH ads featured quirky , amusing , hyperlocalised facts and figures sourced from Spotify user data .
PRODUCT
Entertainment
MEDIA
Digital Billboard
AGENCY
Spotify in-house
COUNTRY
United States of America
YEAR
2016