OPEN3 Open 3 Complete Book for OMA Website | Page 72

USA
Google
Androidify
PRODUCT
Information Technology
MEDIA
Digital Billboard
AGENCY
Google leveraged New York’s instantly
recognisable epicentre of entertainment, Times
Square, to launch the new Androidify app. The
public was invited to create characters via the
website or app and then – standing on a purpose-
built platform fitted with motion sensors – play
them against each other on the biggest digital
screen in the USA.
68
Google Creative Lab
COUNTRY
United States of America
YEAR
2014