OPEN3 Open 3 Complete Book for OMA Website | Page 57

AUS
Prostate Cancer Foundation of Australia
Big Aussie barbie
PRODUCT
Charity
MEDIA
Street Furniture
AGENCY
Harnessing the irresistible smell of sizzling
sausages and onions – an Australian BBQ staple
– this unique Out-of-Home campaign was an
Australian-media first, rewarding passers-by
who donated to Prostate Cancer Foundation of
Australia, via the Tap and Go payment system,
with the scent of fried onions and sausages,
complete with sizzling sounds and glowing
hot embers.
JCDecaux Australia
in-house
COUNTRY
Australia
YEAR
2016
53