OPEN3 Open 3 Complete Book for OMA Website | Page 54

AUS
Mars
Work. Rest. Play.
PRODUCT
Confectionery and Snacks
MEDIA
Billboard, Digital Billboard
AGENCY
Mars used digital and non-digital billboards
to entice consumers. The bold creative made
it appear as though the Mars Bar was leaping
out. Located adjacent to the famous Melbourne
Cricket Ground, at the start of the Australian
Football League season, it was the perfect
placement to capture the attention of avid sports
fans, who may be looking for a quick snack.
Clemenger BBDO
Melbourne
COUNTRY
Australia
YEAR
2016