OPEN3 Open 3 Complete Book for OMA Website | Page 50

AUS
Melanoma Institute of Australia
Stop the spread of melanoma
PRODUCT
Public Interest
MEDIA
Digital Street Furniture
AGENCY
To raise awareness of, and donations for,
melanoma research, treatment and education,
a custom-built digital Out-of-Home panel was
created to display a visual representation of a
slowly growing melanoma. When a donation was
made using Tap and Go technology, the tumour
shrank. When multiple people made a donation,
the melanoma died away until it was barely there.
46
Disciple
COUNTRY
Australia
YEAR
2015