OPEN3 Open 3 Complete Book for OMA Website | Page 47

AUS
Walking Wounded
Walking Wounded
PRODUCT
Public Interest
MEDIA
Billboard, Digital Billboard,
Shopping Centre
The Walking Wounded campaign featured real
stories of Australian soldiers who took their own
lives. Armed with powerful, statistical truths, the
Out-of-Home campaign doubled brand awareness
of Walking Wounded and raised valuable
funds to enable the organisation to support the
psychological recovery of returning Australian
soldiers. The campaign also sparked a national
conversation in press and social media resulting in
Post-Traumatic Stress Disorder, among Australia’s
armed forces, becoming a key campaign initiative
in the federal election.
AGENCY
BCM
COUNTRY
Australia
YEAR
2016
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