OPEN3 Open 3 Complete Book for OMA Website | Page 30

AUS
David Jones
One name: Endless possibilities
David Jones, one of Australia’s largest and most
prestigious department stores, used digital
billboards to promote the launch of its Spring/
Summer 2016 season. The illumination of the
screen enhanced the creative, producing a
dramatic and impactful image.
PRODUCT
Clothing and Accessories
MEDIA
Digital Billboard
AGENCY
Whybin\TBWA Sydney
COUNTRY
Australia
YEAR
2016
26