OPEN3 Open 3 Complete Book for OMA Website | Page 145

POR
McDonald’s
Pictogram
Showcasing the influence great Out-of-Home
advertising can have, McDonald’s used a series
of posters featuring simple, brightly coloured
pictograms of its most recognisable products:
a Big Mac, a cheeseburger, French fries, a sundae,
chicken nuggets and a Filet-O-Fish.
PRODUCT
Food
MEDIA
Street Furniture
AGENCY
TBWA\Lisboa
COUNTRY
Portugal
YEAR
2015
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