OPEN3 Open 3 Complete Book for OMA Website | Page 135

UK Magnum Release the beast Magnum wrapped London’s iconic double decker buses with lenticular 3D display technology, to promote its new Magnum Double range of ice creams. This technology allowed the image to appear as though it was changing and moving when viewed from different angles. PRODUCT Confectionery and Snacks MEDIA Transit AGENCY LOLA MullenLowe COUNTRY United Kingdom YEAR 2016 131