OPEN3 Open 3 Complete Book for OMA Website | Page 135
UK
Magnum
Release the beast
Magnum wrapped London’s iconic double decker
buses with lenticular 3D display technology, to
promote its new Magnum Double range of ice
creams. This technology allowed the image to
appear as though it was changing and moving
when viewed from different angles.
PRODUCT
Confectionery and Snacks
MEDIA
Transit
AGENCY
LOLA MullenLowe
COUNTRY
United Kingdom
YEAR
2016
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