OPEN3 Open 3 Complete Book for OMA Website | Page 105

CAN
Mazda
CX-3 launch
PRODUCT
Automotive
MEDIA
Transit
AGENCY
For the launch of its new CX-3, Mazda wanted to
hit the Québec market with impact. The objective
was clear: to be noticed by as many people as
possible within a short period of time. To reach
a high concentration of Québecers, Montreal
Place-des-Arts became the obvious location
to target festival-goers as well as local public
transportation users.
J. Walter Thompson
COUNTRY
Canada
YEAR
2016