OPEN2 | Page 94

The Lion King Disney Theatrical ... ADVERTISER Disney Theatrical Productions PRODUCT Entertainment MEDIA Billboard, Street Furniture, Transit AGENCY To promote the much anticipated return of The Lion King musical to Sydney, this attention-grabbing campaign ‘turned the city yellow’ with transit wraps, billboards and street furniture posters dominating Sydney’s CBD during the production’s opening week. / 90 Slingshot Production COUNTRY Australia YEAR 2013