A-Class
Mercedes-Benz
...
ADVERTISER
Mercedes-Benz
PRODUCT
Automotive
MEDIA
Billboard, Street
Furniture, Transit
AGENCY
The all-new A-Class car advertisement was
designed specifically to reach a new, younger
buyer. Outdoor was chosen as the main
broadcast medium due to the light TV viewing
habits of the targeted audience. High-impact
formats were used to capture the attention
of a generation who largely dismissed
Mercedes-Benz as making cars for their
parents, not for them.
/ 58
Clemenger BBDO,
Foundation
COUNTRY
Australia
YEAR
2013