A Dare fix’ll fix it
Lion
...
ADVERTISER
Lion
PRODUCT
Beverages
MEDIA
Billboard, Digital, Street
Furniture, Transit
AGENCY
This campaign humorously positioned Dare
Iced Coffee as the solution for those occasions
when you are caught with your foot in your
mouth. Using the digital network, Dare was
able to intermittently change its messaging
to capitalise on humorous topical events in
news and entertainment where people weren’t
thinking straight.
/ 42
AJF Partnership,
Soap Creative
COUNTRY
Australia
YEAR
2013 –2014