HUMOUR ME |
CONTINUED
...
and market-mix models that prove beyond
question the added effectiveness of campaigns
when outdoor is included in the schedule. Our
research shows ROI increases anywhere from
20% to 38% when OOH is intelligently added to
a client’s plans. It’s rather lovely when science
backs up a long-standing personal prejudice.
It’s my belief that these types of results
will always be available to clients. Posters will
never go out of fashion. Whatever technology
throws up, people will always have legs and
eyes. However short people’s attention spans
become, there will always be a place in our
hearts and minds for a well-crafted picture
and six-word headline on the way to work.
RIGHT
The Economist campaign, turning the tops
of London double-decker buses into giant
48-sheet posters.
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