#Liveyoung
Evian
...
Featuring the brand’s ‘Baby and Me’ creative,
Evian sought to raise the spirits of London
commuters by calling on them to find new
ways to ‘Live young.’ Content changed daily
and appeared on digital screens and escalator
panels across central London and Underground
/ 36
stations, while the hashtag #LiveyoungJanuary
drove commuters to social media for a chance
to win prizes.
View campaign video.