Bonds – Boobs
Pacific Brands
...
Following research that suggested many
women felt they couldn’t wear a Bonds bra,
Bonds wanted to show Australian women that
they had a bra for every woman, of any size.
The campaign began with a teaser that saw
Bonds change its logo to ‘Boobs.’
ADVERTISER
Pacific Brands
PRODUCT
Clothing & Accessories
MEDIA
Billboard
AGENCY
Clemenger BBDO
Melbourne
COUNTRY
Australia
YEAR
2013
/ 20