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Blowing in the wind Apotek Hjärtat ... ADVERTISER Apotek Hjärtat PRODUCT Health & Beauty MEDIA Digital AGENCY Åkestam Holst To introduce a new line of hair-care products, digital screens on a Stockholm subway platform were fitted with ultrasonic sensors that reacted to the arrival of trains. This created the illusion of a woman’s hair blowing in the wind from the turbulence caused by the train’s arrival or departure. This one digital panel went viral online in over 190 countries, capturing over 2.5 million unique views. View campaign video. / 144 COUNTRY Sweden YEAR 2014