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Google Play Google Australia ... ADVERTISER Google Australia PRODUCT Entertainment MEDIA Digital AGENCY Mark (M&C Saatchi) Labelled as a world first, this interactive digital outdoor campaign for Google was launched across major Australian airports to promote its new Google Play shop. Utilising NFC, QR Code and Red Crystal technology, travellers tapped or scanned their mobile device to take control of Google Play’s content across several platforms and genres. View campaign video. / 140 COUNTRY Australia YEAR 2013