OPEN2 | Page 136

What R U having? Parents and Friends of Lesbians and Gays ... ADVERTISER Parents and Friends of Lesbians and Gays PRODUCT Public Interest MEDIA Billboard AGENCY Steve Minon in Exile The billboard promoted a website that hosted a thought-provoking video about gay and lesbian equality. At www.whatruhaving.org, the video portrayed a young pregnant couple being told by their obstetrician that they’re having a lesbian – news they’re delighted to hear. The video received 300,000 views in a month. View campaign video. / 132 COUNTRY Australia YEAR 2013