TE LL M E A STO RY |
CONTINUED
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ADVERTISER
Taubmans Endure
PRODUCT
House & Garden
MEDIA
Digital
AGENCY
Jam&Co Design
COUNTRY
Australia
YEAR
2013
At Adshel, we are no strangers to highprofile, interactive and story-led campaigns;
in fact, we have been at it for some time.
Take Taubmans who came to us looking for
help to inject some inspiration into home
decoration projects.
We determined that inspiration can
strike literally anywhere and so we set about
creating interactive touch-painting panels for
Taubmans’ Endure range. The unique digital
panels allowed the public to embrace their
inner muse, playing with colour schemes
and techniques in real time, and on the go.
More than just a digital paintbox, panels
were positioned close to Bunnings Warehouse
hardware stores leading to a high rate of
conversion to purchase. And once our budding
decorators had settled on a colour scheme,
there was a QR code ready to send the final
palettes directly to their smartphones.
And the campaign worked, attracting
some 1,500 unique users, across six digital
screens in Melbourne and Sydney.
So, despite the excitement undoubtedly
generated by the method of delivery, the core
/ 120
proposition remained simple: we allowed
potential customers to become part of the
Taubmans’ brand story, rather than simply
remaining interested observers.
This success story points the way to
connecting with a commuter base who are
more than ready to engage with advertising
that allows personality and individuality to
shine through strong and focussed storytelling.
Street leve