FOR E WOR D
Dr Rebecca Huntley, Executive Director,
Ipsos Mind & Mood Report
...
Last year, my husband and I took our fiveyear-old daughter to Disneyland in Los
Angeles. Wandering around with a social
researcher’s eye (sure, I was on holiday but
I couldn’t help it) I was struck with how
effective the theme park is as an outdoor
experience. Many of the rides are indoors,
but the magic of Disneyland is the feeling that
you are exploring a terrain, an environment
– albeit artificial. You feel like Alice in
Wonderland, only with fizzy drinks and h