OPTICAL PRISM | FEATURE
Women rockstars in optical
BY SUZANNE SENDEL
It is with great honour that I have been invited to do a feature on some of the most relevant and visionary women in our Canadian optical industry .
24 OPTICAL PRISM | October 2021
Through my previous seven years serving as an eyewear distributor , I have met many women who have fascinated me by their drive , creative edge and commitment to excellence .
So many have led by example , their pursuit of innovation and in how they apply their personalized craft , while maintaining their heart-centered mission .
It is an honour to be active in an industry that is constantly evolving and most colourful . I am inspired to support my sisters and watch them continue to flourish and achieve their goals , with style , class and determination .
Along my travels , I have met many women who have shared their stories . Inspired by their own personal experiences , never forgetting their roots and the significance of supporting others , I am in awe of many .
To me , this is what makes our lives richer , our professions more appealing and our existence most fulfilling .
To new beginnings , a bright new spin on what we can achieve together , in our daily lives and unified sisterhood .
A bit about me . I switched gears at the age of 52 , becoming a Canadian optical distributor after falling in love with a pair of glasses . In leaving behind a national sales management position in the field of architecture , I found my new calling and have never looked back .
Always driven by style , fashion and inclusion , my goal is to support others in achieving their success .
To date , our agency distributes six brands of relevant , noteworthy collections , from designers across the globe .
A year ago , we launched our theoriginalftg . com and have solved an old problem , while gaining great visibility .
My purpose in designing our optical pouch was to solve a problem and to support our eyecare professionals in multiple frame sales .
Our custom-branding feature has inspired many to join us as we hope to travel the world .
I also realized that our optical accessory category was limited and needed inspiration .
As a young adult , I dreamed about becoming an investigative reporter and writer . I never did take that route and am grateful for my journey , in leading me here today .
Thanks to the Optical Prism team for this exciting opportunity .
Please welcome our three mentions of exceptional leadership .