OPTICAL PRISM | FROM THE EDITOR
Buchanan shares with us her journey to becoming an image consultant for eyewear and how her five-module online training program , called Be Spectacular , teaches other optical professionals her unique system of how to style eyewear clients and significantly boost multi-pair sales to drive up revenue .
Also in this issue , Canadian eyewear distributor Suzanne Sendel shares her experience at SILMO Paris , which took place in late September in the French capital .
With the shorter , often duller days of winter ahead , the Optical Prism team wanted to shower our readers with some colour for November .
From our cover story on the always colourful Wendy Buchanan to our feature by assistant editor David Goldberg on alternatives to traditional clear , black and grey lenses , this issue is focused on the vibrant aspects of the eyewear industry .
And it ’ s a great time to look towards the more cheery , optimistic side after nearly two years of the COVID-19 pandemic , which continues to impact eye care practices and optical boutiques throughout Canada .
A pictorial on gold frames , multi-page Fresh Looks section and EyeLevel feature round out the “ colourful ” theme of this issue by exhibiting some of the bright pieces that can be added to your eyewear display boards and offices this season .
Speaking of colourful , Optical Prism ’ s digital newsletter is a great way to find out about the latest news in the eyewear industry , right in your email inbox . Our new newsletter design is bright and cheery yet informative .
We ’ d love for you to subscribe , so you can stay in-the-know .
Visit our website , opticalprism . ca , for more information or send me an email at dlanglois @ opticalprism . ca .
Our feature on sunglasses with mirrored or coloured lenses examines why this kind of eyewear is in such high demand .
Experts say they ’ re the kind of accessory that can turn any outfit from plain and simple to fashionforward and eye-catching .
DENIS LANGLOIS , Managing editor .
As mentioned , we are thrilled to feature eyewear image expert Wendy Buchanan , with her bright pink glasses , on our November cover .
Buchanan has been helping clients to find eyewear that ' s in sync with their overall image and personality for nearly 25 years as the owner of Perceptions Eyewear , a one-of-a-kind mobile eyewear boutique . Don ’ t forget to check us out on social media and subscribe to us online to get the latest eyecare and eyewear information .
6 OPTICAL PRISM | November 2021